There is a right way and wrong way to properly leverage LED Tickers. While traveling through airports, I captured a few photos of ticker installations that are doing it wrong and right.
The first is from a bar at Chicago Midway that has a LED sports ticker that looks dated. The content was monochrome and a large section of the ticker had failed to show content. Where the ticker wrapped around the corner, it wasn’t finished leaving a gap, and then the ticker ended abruptly instead of continuing down the length of the bar. (see this post for suggestions on doing corners)
While the sports content was up to date and utilized graphical logos, it didn’t “pop” to attract attention because of the lack of colors.
The second ticker was at the CNBC shop in the Charlotte, NC airport. This ticker had a smooth curve as it wrapped around and then changed direction to go vertical into the floor. The content leveraged 16.7 million color shades so the vibrant blues and whites attracted attention.
If you are considering a LED Ticker display for your retail location, check out this helpful comparison guide to ensure you get a quality ticker.