Brokerage firms and retail banks have used Stock Tickers for years. We are now seeing other retailers use LED Tickers to stand out. The photo shows the use of a custom LED Sport Ticker at Macy’s in New York City to attract attention to the Locker Room by Lids.
Shoppers are entering retail stores with higher expectations and more distractions. How do marketers capture their attention? Digital Signage is a great tool to engage with touch screens and video content, but sometimes it gets lost because there are screens everywhere.
A LED Ticker doesn’t offer the same content flexibility as digital signage, but you can extend them to any length and bend them into unique shapes. This customization makes Ticker technology a favorite for architects and designers.
We aren’t suggesting one technology is necessarily better, they are just different and in many cases complimentary. In the post LED Ticker -vs- LCD displays we discuss some of the other differences.
Ticker displays really shine where retailers want to create a sports or financial atmosphere.
Retail Ticker Examples
Check out these examples of how retailers use LED Tickers to stand out.
- Locker Room by Lids
- Buffalo Wild Wings
- E*Trade Financial
- CNBC Smartshops
- Champs Sporting goods
If you have an idea or want help making your LED Ticker unique, drop us a line.