If you have a trading floor then you’ll want to integrate real-time data into your LED Ticker Display; there are many options for this, which will be discussed at the end of this post.
Rise Display is not licensed to provide real-time quotes, which means you will need to structure an agreement with a data provider (i.e., FactSet, Capital IQ, Reuters, Bloomberg, etc.). Whatever source you select, make sure that data provider allows you to export the information you want, in real-time for public display.
How it works.
Through our partnership with C-scape, the Jet Stream software allows you to integrate real-time data from these sources. Some sources provide API access for direct integration others use Dynamic Data Exchange (DDE). Simply put link your data source quotes into a Microsoft Excel Spreadsheet, then, via DDE, connect that range of cells to the software. The Spreadsheet then feeds the updates to the Jet Stream software and to the LED Ticker.
Adding real-time data does create some complexity; in addition to C-scape’s software you have also introduced the data provider’s software (as well as potentially Microsoft Excel) all of which need to be running to integrate real-time data on your stock ticker.
Using real-time data can be expensive–make sure you understand the cost, and more importantly, the licensing rights; failing to understand this, can be a very costly mistake. Most data providers, in addition to the normal terminal fees (several hundred dollars per month), have a public display fee (an additional several hundred dollars per month); additionally individual exchanges, which have different rules and fees; as an example, the CME Group (NYMEX, COMEX, CBOT, CME, DJ INDEXES, and more) charges $250 per exchange, per display, per month for displaying real-time data.
It’s important to remember that even though you are paying for real-time data, there is still a very minimal delay. The reason is because a Ticker has a buffer that it maintains to keep a steady, smooth scroll; if, for example, you have a 100 foot ticker it could take a minute for the data to scroll from one end to the other.
So what are your options?
There are many but these are among the preferred choices for businesses and schools:
- Bloomberg – one of the most recognizable brand names in the industry, and used by over 300,000 traders worldwide.
- Thomson Reuters – over 100 years of experience and operating in more than 100 countries, Reuters has a wide range of platforms for trading floors.
- Capital IQ – a single source for financial data, analytics, and research.
- FactSet – insightful analytics and unique content to help traders make decisions faster.
A Ticker is mainly a show piece and if you are looking at it for a corporate atrium, retail branch, university trading lab, hotel lobby or any other non professional trading environment, then the most economical solution is delayed information. If you are a trading floor, then you are already familiar with the fees and information outlined above, and the real-time stock ticker is just another device you are reporting and paying for.