There are several distributors, resellers, and manufacturers for an electronic ticker display – but do they really provide tickers? A ticker is a unique product designed to scroll from right to left continuously and can be built to an infinite length. This type of display is much different than a message center or those small, non-customizable LED displays you see sold at Sam’s Club or Costco.
Ask Your Display Provider These Five Questions
How do you know if the display provider you have found is right for you? Here are five questions you should be asking:
- Where are they based and how will they support you? If you are in the US and you find a product manufactured halfway around the world, buying it is the easy part. How will you get help if (when) something goes wrong?
- If the company is based in the US, where are they manufacturing product? Are they equipped to service it in the field? For example, if you install 20 feet of electronic ticker display, and something goes wrong, do you have to pull it off the wall and ship it back for service or wait for parts to come from halfway around the world?
- Has the company been around for at least 10 years? You should be looking for someone who will be able to weather turbulent economic times and be around to support you. Tickers have a long lifespan, so you want to make sure the company will be there to support you years down the road.
- Where do the software and data come from? The last thing you want is to invest in a piece of hardware only to find out there is no software, or you have to go purchase it separately from another supplier. We all know what happens when something goes wrong, the software company blames the hardware company and vice versa. You want one company to be 100% accountable for any and all issues. When evaluating the software, find out what data sources are available (news, sports, stock quotes, etc.) and make sure they are licensed. If they say the data is free, do some digging because the last thing you want is the potential of a lawsuit.
- How many tickers (not just LED displays – specifically “tickers”) do they have installed and operating? If they don’t have at least 50 tickers, then you should seriously check their references. Make sure those reference sites are using the same type of licensed data you want to show and find out what their support experience has been.
Make Sure You Get Support for Your Electronic Ticker Display
The old adage “you get what you pay for” is very true. You are making an investment in technology that should last you 10 years, so make sure you find a reputable partner who will be there to support you after the box shows up and will provide you with quality software and data to keep your electronic ticker display fresh and engaging.
Looking for more questions to ask – check out this Ticker Vendor Comparison guide.