TICKER CONTENT: STOCK TICKER
LED Stock Tickers are an important tool to display real-time market information to help viewers stay abreast of rapidly changing financial market conditions. Banks, brokerage firms, and business schools use tickers to stream the latest market activity and create a Wall Street atmosphere.
Learn more about the different types of financial data that can be shown on an LED Ticker:
While we refer to them as LED Stock Tickers, they do go by many names including: LED Ticker Tape, Wall Street Ticker, NYSE Stock Ticker, NASDAQ Stock Ticker, Commodities Ticker, CNBC Ticker, Reuters Ticker, Bloomberg Ticker, Dow Jones Ticker, LED Jet, DAKTicker, LED DataWall, and Jetstream. In the following we discuss the origin and context of each of those terms.
LED Ticker Tape
A ticker tape was the earliest electronic format for transmitting stock prices across telegraph lines starting in the late 1800’s. A machine called a “Stock Ticker” printed company symbols followed by the latest price and volume on a thin paper strip. The term “ticker” came from the sound as the prices printed.
In the 1960’s the paper ticker tape was replaced by jets of air that controlled lighted disks which were eventually replaced by LED Ticker tapes that steadily progressed from single color (80’s-90’s) to tri-color (2000’s) to today’s full color LED Ticker Tapes.
Wall Street Ticker
A ticker has become a visual symbol of the financial markets and a permanent fixture on the walls of brokerage firms in lower Manhattan, thus the term Wall Street Ticker. Financial firms from New York to across the country use a Wall Street Ticker to stream the latest news, announcements, and portfolio holdings while creating an exciting atmosphere for traders and visitors.
NYSE Stock Ticker
The New York Stock Exchange (NYSE) began in 1792 and today is comprised of 11 exchanges, 6 clearinghouses, and over 12,000 listed securities. The term NYSE Stock Ticker dates back to the early days of the LED Ticker Tape, before electronic trading where a brokerage firm would install a dedicated circuit to the trade floor to get the last tick information on their monochrome LED Jet. Today there are simply too many listed symbols with too much volume to scroll all last ticks so users leverage software to hand select the equities they want to show or filter out specific lists such as the gainers, losers, and most actives to show on a NYSE Stock Ticker.
Nasdaq Stock Ticker
Founded in 1971 Nasdaq as a US based equities exchange it has transformed to serve investors in 26 countries across 6 continents. While the NYSE is a physical trading floor, the Nasdaq trades take place directly between investors and buyers/sellers through electronic connections. A user wanting a Nasdaq Stock Ticker is typically interested in displaying the Nasdaq 100 index constituents. This list is comprised of the largest non-financial companies listed on the Nasdaq Stock Market from major groups including computer hardware, software, telecom, retail, and biotech
If you want to learn more differences between the NYSE and Nasdaq markets here is a great article on Investopedia.
A Commodities Ticker primarily focuses on an economic sector instead of manufactured products. Soft commodities are coffee, cocoa, sugar, corn, wheat, soybeans, fruit, and livestock. Hard commodities are mined products such as gold or oil. In the US futures contracts are typically traded on the New York Mercantile Exchange (NYMEX), the Kansas City Board of Trade (CBOT), the Chicago Mercantile Exchange (CME), or the Chicago Board of Options Exchange (CBOE).
CNBC is the recognized world leader in business news and real-time financial market coverage to more than 100 million households in North America. With many popular real-time news feeds a CNBC Ticker streams the latest headlines for: World News, Business, Earnings, Economy, Finance, Politics and more.
Reuters is an international news agency headquartered in London England. In 1992 a strategic alliance was formed between Reuters, Rise Vision (previously known as Rise Softools) and Trans-Lux to provide LED Datawalls to the stock exchanges and brokerage firms in North America. Today all of Rise’s LED tickers and digital signage feature headline news and financial quotes delivered by Reuters. Reuters Tickers can be found in over 300 university business schools across the US.
Bloomberg is a privately held financial data and media company based out of New York City. Bloomberg terminals are a proprietary research platform that allow traders to analyze real-time financial data / news, and communicate with one another. Typically, the data isn’t allowed for public display, but if you can work out the licensing arrangement, we can create a Bloomberg Ticker through our partnership with C-scape and the JetStream software to scroll the latest news and highlights from Bloomberg.
Dow Jones Ticker
The Dow Jones Industrial Average is also commonly referred to as the DJIA, Dow Jones, the Dow 30, or simply the Dow is the most widely recognizable Dow Average. The index is owned by S&P Dow Jones Indices and is comprised of 30 large publicly owned companies based in the US and traded on the NYSE and Nasdaq exchanges.
Someone wanting to show a Dow Jones Ticker is typically referring to either showing the price-weighted average (a single value) or more commonly scrolling the individual prices for each of the 30 components that make up the index. This is popular because these instruments are widely held and easily recognizable brands that viewers can relate to.
Trans-Lux LED Jet
The Trans-Lux LED Jet and DataWall were fixtures in nearly every Wall Street trading firm in the 1980’s and 1990’s. These displays powered with Reuters data gave traders a snapshot of the key market indicators and latest headline news. Most Trans-Lux LED Jet displays were monochrome green but later generations were available in tri-color or blue with many controlled by C-scape’s JetStream software.
These robust displays still tick along on some trading floors, but many have been replaced by video walls, flat screen TVs, and full color LED stock ticker displays.
In the late 1990’s the Daktronics DAKTicker was released helping to propel the technology from monochrome to tri-color LED tickers. The DAKTicker simple and graphical design allowed for the advancement of scrolling logos in place of the symbol to create a more attention getting visual. The DAKTicker continued to innovate moving from tri-color to eight color and allowing for subtle curvature along concave and convex surfaces.
Unfortunately the product was discontinued in 2007 but several LED stock tickers manufactured by Daktronics are still operational today.
The C-scape JetStream software is a robust tool for creating and formatting content to display on LED Stock Ticker displays. The software accepts real-time data from providers such as Bloomberg and Reuters allowing tickers to be divided into multiple streams of data or creating multiple layers of content (think a moving background with your live stock prices on top).