Interactive Content Design Suggestion
I borrowed this post from our Giving Recognition Site
One mistake many people make when starting to define the design for their interactive display is attempting to do too much. Technically yes it is possible to put up maps, directories, RSS feeds, videos, announcements, and countless other pieces of content. But the question is by trying to do everything, does it accomplish what you want?
If your primary goal is to recognize key donors do you want that message to get watered down or lost amongst all of the other content?
Here is a really simple example. If you want to search for something online you can go to Yahoo – where you may get distracted with the latest news, weather, sports scores, dating advice, etc. Or you can go to Google – where all you see is a giant search box.
Yahoo is a fantastic information portal, but I think we can all see why Google is the number one search engine. When you want to create an interactive experience for your users define your top 2 to 3 goals and then work to keep your content simple and elegant. If down the road you want to add to it you always can, that is the beauty of digital signage.
Want to see more examples or ideas for using interactive displays for digital donor recognition? Check out our informative webinar this Wednesday Sept 28 at 1pm central – sign up for free at https://www2.gotomeeting.com/register/946939818
