Touch Screen
Why isn’t this display a touch screen?
Posted on Wed, October 21, 2009
I attended a trade show in San Francisco a few weeks back at a Marriott. Upon entering I saw a handful of digital displays in free standing enclosures that looked very inviting showing the events for the week. While checking in (no more than 2 minutes) I observed at least 5 people walk up and try to touch them - and nothing happened. You could see the frustration on their face as they wanted more information from the display and they didn’t want to wait for the whole list to cycle through.
With the advancements of personal devices such as iPhones our expectations have evolved to expect all displays to be touch screens and when they aren’t we are disappointed. Even my flat screen TV at home is full of fingerprints because my 6 year old expects everything to work like an ipod. When he sees a show he wants on the guide he walks up and touches the screen.
If you are considering digital signage consider going the next step and making your signage an interactive experience. It may be a little more expensive but instead of telling a story you are now creating a two-way conversation with your viewer.
Sales Rep verses Touch Screen - who wins?
Posted on Fri, October 23, 2009
While attending a small conference for universities I noticed the LCD touch screen was the more inviting options for attendees in comparison to speaking with a sales person. During a 4 hour stint in the booth I collected 8 business cards and had some nice conversations, but during the lunch break I stepped away for 30 minutes and observed our unmanned booth from a distance. During that 30 minute stretch I noticed at least 10 people that had been walking around stop and play with the technology. The display was inviting and fun to play with allowing users to look through pictures of digital signage installs, experiment with way-finding, and view celebrity profiles on our mock donor wall. With a sales person in the booth attendees were apprehensive about using the touch screen because that means they would have to answer questions, but when no sales person was present it made the booth a completely different experience. Lesson learned - send more technology and less sales people to tradeshows and make sure the content is designed to capture contact details for people that want to learn more and let it run all day including after hours - who knows what type of person may come by and engage with the technology.
Day 1
Touchscreen 10
Salesperson 8
Video Overview on an Interactive Concierge
Posted on Wed, November 18, 2009
Updated video showing interactive content in action. Take a look
Southern Finance - Captiva Island, FL
Posted on Thu, November 19, 2009
If you are attending the Southern Finance event at Captiva Island, FL please stop by the exhibit hall and visit our booth to see our interactive digital signage and LED tickers for business school finance labs. At 10:15 this morning Jason Berberich from Rise will be moderating Session B.7 Trading Rooms and Technology in the Auger Room - please stop by to learn more about building a state-of-the-art finance lab.
Interactive Way-finding
Posted on Fri, December 4, 2009
People expect highly engaging and meaningful interactions with technology. Customers demand not only ease of use but also an enjoyable experience. Creating this experience for users requires the ability to anticipate a consumer’s wants and to allow them to interact with the information intuitively.
As you look at implementing interactive digital signage remember to look beyond the hardware to ensure you get a complete package consisting of the right software with good creative designers that can humanize your message and build the best possible user experience.
Rise Creative Services Example: Benefits of Interactive Digital Signage
Posted on Fri, December 11, 2009
Interactive signage offers numerous opportunities for companies to improve their connection with visitors and customers, and to streamline their ability to provide helpful information. With hand-held devices leading the way, consumers will become more facile with touch-screen technology, and start to expect it in every environment.
Following are three ways that companies can benefit from interactive digital signage:
Interactive Wayfinding. Companies with large buildings or campuses can be difficult for visitors to navigate, leaving company receptionists and security guards to spend a majority of their day directing traffic. A touch-enabled digital sign can improve visitors’ experience, while freeing personnel to focus on other tasks.
Interactive Conciergee. While every visitor benefits from the “personal touch,” it’s challenging to provide services around the clock. A touch-screen display can operate 24 hours a day, seven days a week, to help your visitors find what they want, when they want it, with the simple swipe of a finger.
Interactive Donor Walls. Many hospitals and universities rely on generous donors and patrons for funds; corporations like to recognize employee achievement—interactive signage is a unique way to show appreciation.
If you would like to read more please read the article Three Ways Interactive Will Change Digital Signage
Rise Creative Services Example: Interactive Donor Wall
Posted on Sat, December 26, 2009
Is your donor wall getting the response you desire? Is it encouraging people to stop and interact with it?
There are a number of great donor wall companies that can build amazing walls of etched glass, hardwoods, and brushed metal but the challenge is that wall doesn’t create a 2 way conversation with the visitor. If you are considering new ways to recognize your donors consider adding a touch enabled display to create an interactive experience for your visitors.
Check out our new interactive demo
Posted on Tue, January 12, 2010
An interactive experience requires a lot of pieces. You need a touch screen monitor, media player, software, and properly build content to fit that screens orientation, resolution, and environment. So how do you simulate or demonstrate something with so many pieces and make it so it works with any OS, any browser, and for any client to view easily.
Here is our fist pass at a simulation. As you review try to remember it is much larger on a touch screen and instead of a mouse you are using your finger to navigate.
Digital Directory
Posted on Fri, March 26, 2010
Great example of using digital signage for a directory / way-finding within a university.
In addition to the LCD screen a LED ticker across the top acts as a barber shop pole for the School of Business & Economics to keep students abreast of the latest market activity.
Dowling College Interactive Donor Wall
Posted on Tue, March 30, 2010
Dowling College in Oakdale, NY just completed the addition of an interactive donor wall to their campus.
In addition to the ability to highlight donors the school uses it to allow students to learn more about Graduate programs, messages from the president, overview of the college, and history of the university.
A more in depth success story to follow.
Funding Business School Trading Labs
Posted on Thu, April 1, 2010
Learning is serious business, and the best colleges and universities are constantly finding ways to improve the higher-education experience. While students choose colleges for a variety of factors, one of the most important is the school’s ability to prepare them for a career after graduation. Many schools are augmenting their business and financial curriculum by building an on-campus financial trading lab. These facilities often feature eye-catching equipment that attracts prospective students – and alumni donations – while creating the base for programs and courses that prepare students for high-level jobs.
For business schools looking to learn more about these specialized trading rooms check out the short 5 minute video overview about different funding ideas and examples on our website or our white paper on Trading labs.
If you are planning to attend AACSB in Anaheim in April please stop by to see our new interactive video wall.
Interactive Trading Wall at AACSB
Posted on Sun, April 18, 2010
Introductory look at our new interactive teaching wall for business school trading labs. If you are attending AACSB in Anaheim this week please stop by booth #126, take a look and give us your feedback.
If you are unable to attend and want to get a 75 second video overview on You Tube.
Case Study: Bentley University
Posted on Thu, April 22, 2010
Customer Overview
Bentley University is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader and one with the deep technical skills, the broad global perspective and the high ethical standards required to make a difference in an ever-changing world. As one of the first business schools in the country to establish a trading room for its students, Bentley University has quite a reputation to maintain. That means (among other things) making sure that the 4,300 undergraduate and 1,200 graduate students have fast and reliable access to the information they need to manage their financial portfolios.
The University prides itself on preparing its students “for the new realities of doing business in an information-driven, technology-rich global marketplace” and advertises “firsthand experience with the same high-tech tools that companies use every day.”
Project Summary
Among those high-tech tools are the electronic tickers, video walls and interactive LCD displays that real-world traders depend upon for real-time financial data. According to Richard Gibble, manager of the University’s Hughey Center for Financial Services, turning to digital signage to get that data is a natural choice. “We needed large amounts of varied financial data in real-time, and our previous solution relied on out-of-date LED wallboard technology.” Mr. Gibble is responsible for integrating the trading room into Bentley University’s finance curriculum at both the undergraduate and graduate levels. He also develops and delivers content for the University’s nationally renowned ‘Wall Street 101’ program.
“The Hughey Center for Financial Services is a cornerstone of the Bentley University educational experience,” he explained, “and it is imperative that the Center be fully functional at all times. We can’t risk having inaccurate data— or no data at all — on our display boards. ”
Before the start of the fall 2008 semester the University decided to update their more than 10-year old LED wallboard technology with new state-of-the-art LCD video walls. Each video wall consists of eight 46” LCD displays in a 4×2 configuration and is powered by a computer utilizing two Matrox 4 output video cards to run each display at its native resolution while allowing content to stream from screen to screen.
In addition to upgrading to the video walls, the outdated single-color LED tickers were upgraded to tri-color tickers. The graphic interface ability allows logos to be shown with the stock symbols.
During the spring 2010 semester, the University added two interactive LCD screens for their Corporate Immersion program to recognize their valuable donors and business partners.
The Final Result
“The new LCD video walls get the attention of everyone who passes by the trading room,” said Mr. Gibble. “They display real-time information to our students in a manner that allows them to synthesize news and the effects of the news on various securities and markets, as the events unfold.”
Mr. Gibble says the University is happy with the final result. “We needed a fresh look and more dynamic control of the information presented on our displays. Feedback related to the displays has been very good.”
Video overview of digital signage in healthcare
Posted on Tue, April 27, 2010
A short 5 minute video highlighting 9 different uses of digital signage in health care has been posted to our website.
Interactive Video Wall at Educomm
Posted on Mon, May 31, 2010
If you are attending Educomm in Las Vegas June 7-9 at the Mirage please stop by booth #22 to see our interactive video wall in action.
We will also be presenting on Wed June 9th at 9am in Ballroom D on the topic of “Interactive Digital Signage for donor recognition, way-finding, and student communications” - please join us to learn more about how technology can be used on your campus.
Visit Booth #22 at Educomm in Las Vegas
Posted on Tue, June 8, 2010
Educomm started off last night with the opening reception in the exhibit hall and we had a number of great conversations with universities about the possibilities of interactive video walls and digital signage.
If you are in the area please stop by and say hello or attend our session on interactive digital signage at 9am Wednesday morning in Ballroom D.
