Touch Screen
Why isn’t this display a touch screen?
Posted on Wed, October 21, 2009
I attended a trade show in San Francisco a few weeks back at a Marriott. Upon entering I saw a handful of digital displays in free standing enclosures that looked very inviting showing the events for the week. While checking in (no more than 2 minutes) I observed at least 5 people walk up and try to touch them - and nothing happened. You could see the frustration on their face as they wanted more information from the display and they didn’t want to wait for the whole list to cycle through.
With the advancements of personal devices such as iPhones our expectations have evolved to expect all displays to be touch screens and when they aren’t we are disappointed. Even my flat screen TV at home is full of fingerprints because my 6 year old expects everything to work like an ipod. When he sees a show he wants on the guide he walks up and touches the screen.
If you are considering digital signage consider going the next step and making your signage an interactive experience. It may be a little more expensive but instead of telling a story you are now creating a two-way conversation with your viewer.
Sales Rep verses Touch Screen - who wins?
Posted on Fri, October 23, 2009
While attending a small conference for universities I noticed the LCD touch screen was the more inviting options for attendees in comparison to speaking with a sales person. During a 4 hour stint in the booth I collected 8 business cards and had some nice conversations, but during the lunch break I stepped away for 30 minutes and observed our unmanned booth from a distance. During that 30 minute stretch I noticed at least 10 people that had been walking around stop and play with the technology. The display was inviting and fun to play with allowing users to look through pictures of digital signage installs, experiment with way-finding, and view celebrity profiles on our mock donor wall. With a sales person in the booth attendees were apprehensive about using the touch screen because that means they would have to answer questions, but when no sales person was present it made the booth a completely different experience. Lesson learned - send more technology and less sales people to tradeshows and make sure the content is designed to capture contact details for people that want to learn more and let it run all day including after hours - who knows what type of person may come by and engage with the technology.
Day 1
Touchscreen 10
Salesperson 8
Video Overview on an Interactive Concierge
Posted on Wed, November 18, 2009
Updated video showing interactive content in action. Take a look
Southern Finance - Captiva Island, FL
Posted on Thu, November 19, 2009
If you are attending the Southern Finance event at Captiva Island, FL please stop by the exhibit hall and visit our booth to see our interactive digital signage and LED tickers for business school finance labs. At 10:15 this morning Jason Berberich from Rise will be moderating Session B.7 Trading Rooms and Technology in the Auger Room - please stop by to learn more about building a state-of-the-art finance lab.
Interactive Way-finding
Posted on Fri, December 4, 2009
People expect highly engaging and meaningful interactions with technology. Customers demand not only ease of use but also an enjoyable experience. Creating this experience for users requires the ability to anticipate a consumer’s wants and to allow them to interact with the information intuitively.
As you look at implementing interactive digital signage remember to look beyond the hardware to ensure you get a complete package consisting of the right software with good creative designers that can humanize your message and build the best possible user experience.
Rise Creative Services Example: Benefits of Interactive Digital Signage
Posted on Fri, December 11, 2009
Interactive signage offers numerous opportunities for companies to improve their connection with visitors and customers, and to streamline their ability to provide helpful information. With hand-held devices leading the way, consumers will become more facile with touch-screen technology, and start to expect it in every environment.
Following are three ways that companies can benefit from interactive digital signage:
Interactive Wayfinding. Companies with large buildings or campuses can be difficult for visitors to navigate, leaving company receptionists and security guards to spend a majority of their day directing traffic. A touch-enabled digital sign can improve visitors’ experience, while freeing personnel to focus on other tasks.
Interactive Conciergee. While every visitor benefits from the “personal touch,” it’s challenging to provide services around the clock. A touch-screen display can operate 24 hours a day, seven days a week, to help your visitors find what they want, when they want it, with the simple swipe of a finger.
Interactive Donor Walls. Many hospitals and universities rely on generous donors and patrons for funds; corporations like to recognize employee achievement—interactive signage is a unique way to show appreciation.
If you would like to read more please read the article Three Ways Interactive Will Change Digital Signage
Rise Creative Services Example: Interactive Donor Wall
Posted on Sat, December 26, 2009
Is your donor wall getting the response you desire? Is it encouraging people to stop and interact with it?
There are a number of great donor wall companies that can build amazing walls of etched glass, hardwoods, and brushed metal but the challenge is that wall doesn’t create a 2 way conversation with the visitor. If you are considering new ways to recognize your donors consider adding a touch enabled display to create an interactive experience for your visitors.
Check out our new interactive demo
Posted on Tue, January 12, 2010
An interactive experience requires a lot of pieces. You need a touch screen monitor, media player, software, and properly build content to fit that screens orientation, resolution, and environment. So how do you simulate or demonstrate something with so many pieces and make it so it works with any OS, any browser, and for any client to view easily.
Here is our fist pass at a simulation. As you review try to remember it is much larger on a touch screen and instead of a mouse you are using your finger to navigate.
