Creative Services
Interactive Building Directory Content
Posted on Sun, October 25, 2009
In many of the new buildings being constructed today interactive digital signage is becoming a requirement. Instead of paying a person to sit behind a desk and direct traffic companies are using technology to efficiently allow visitors to search for the appropriate person and have it draw them a map to that department. When the display isn’t in use it provides a great source to share information such as the weather, headline news, or details about the property management firm or the “green” features of the building.
The graphic in this post illustrates an example of a design produced by our creative services team to show how live data can be integrated into the design to make the building directory interesting and engaging.
The Right Creative Touch Can Make Great Digital Signage Content
Posted on Fri, October 30, 2009
If you give IT control of your digital signage you could end up with 3 square boxes on a plain background, but the integration to your local data from spreadsheets, databases, and websites will be amazing. If you give marketing control the design will be beautiful but you might be lacking integration from live data components. When you use creative design services from a digital signage provider you can get the best of both worlds by combining live data sources with a visually stunning design that can stop viewers in their tracks and keep them coming back time after time.
At Rise Display our creative designers to a truly amazing job, if you want a fresh look to your digital signage take a look through our library of designs in our examples library when you have a few minutes. At a minimum you can get some new ideas on how to make your displays more appealing.
Content Design: Balancing Live Data with User Messaging
Posted on Wed, November 4, 2009
Incorporating live data such as financial market updates, sports scores, news headlines and local weather into your digital signage content is a great way to make your display a destination and keep your visitors entertained every time they pass by. Check out the enclosed graphic showing a creative design utilized by one of our university client to help them convey their message along with a nice mixture of real-time information to capture attention.
Many users question costs for licensed data because they can go grab similar information for free from Google or Yahoo. Why is that data free? Because those websites are trying to attract your traffic in pursuit of pay-for-click or advertising revenue. While those data services may be free to visitors someone is ultimately paying for the rights to display the information and if you read the website user terms many of them specifically say it is for personal use and not allowed for public display. Another concern with using “free” data from the web is that it could be unreliable or go away at any time. What is to prevent that website from changing their design and removing the data service you are using.
In summary using live data is a great way to make your display stand out, just make sure you use an authorized source so you don’t wake up to find a key element of your content is missing.
Content Design: Whose opinion matters?
Posted on Tue, November 10, 2009
Everyone has an opinion on content designs. Some people like lots of windows, some like tickers, some like to incorporate TV, some like a simple full screen message. It always comes back to the application and environment.
Having a dozen moving zones at one time for a presentation in a high traffic hallway where you have a 8 second window to get your message out is probably not as effective as a single powerful message. On the opposite end of the spectrum in an elevator bank or corporate waiting room where you have a 2 minute dwell time more content helps entertain viewers.
The key is to select a software tool that gives you flexibility and to come up with a few different template designs that you can experiment with in your environment to see what works best for your audience and your message. End of the day the only opinion that maters is yours.
Video Overview on an Interactive Concierge
Posted on Wed, November 18, 2009
Updated video showing interactive content in action. Take a look
Keeping Content (and your message) Simple
Posted on Thu, November 19, 2009
While we don’t do a lot of retail signage I thought the article Why Digital Signage Content Must Lean Toward Simplicity by Frank Lucer was very good in reminding people that simplicity in content is important and when using multiple elements make sure they work together cohesively.
Content Conversion and TV Tuner Advice for Rise Users
Posted on Thu, December 3, 2009
If you are using the Hauppauge 950Q as a TV Tuner with your media player, you may have noticed that the the driver that came with the device does not work properly. For 2 easy steps to correct the issue click here.
Want to covert a PNG image to a JPEG image? Think that a WMV video looks better than AVI Video? Want to change the resolution of an image or video? Three suggested tools for online media conversion can be found here.
Interactive Way-finding
Posted on Fri, December 4, 2009
People expect highly engaging and meaningful interactions with technology. Customers demand not only ease of use but also an enjoyable experience. Creating this experience for users requires the ability to anticipate a consumer’s wants and to allow them to interact with the information intuitively.
As you look at implementing interactive digital signage remember to look beyond the hardware to ensure you get a complete package consisting of the right software with good creative designers that can humanize your message and build the best possible user experience.
