Why NOT to use Stolen Data on Digital Signage
Posted on Thu, November 5, 2009
To further expand on my posting from yesterday on Content Design: Balancing Live Data with User Messaging I took this picture at a hotel in Florida with digital signage that was borrowing content from the web.
While it may be hard to see in the picture, it was equally as hard to see in person. Instead of paying for licensed data that the client could use software tools to properly format to ensure it looked good with their content design, they choose to embed a web component designed to be viewed on your desktop at very close range and was virtually impossible to read on the LCD screen. I was very disappointed to see such a high class facility, use such rudimentary software to create digital signage.
The devil is in the detail with content and if you cheap out viewers will notice your digital sign for the wrong reason.
