Digital Signage = Reduced Perceived Wait Time
Posted on Fri, January 15, 2010
A strategically placed electronic display, conveying appropriate and informative content, can help your customers pass the time while they wait in line to talk to your staff. According to a series of Bank of America studies, people who stand in line for more than three minutes often start to overestimate their actual wait times significantly. But when televisions showing CNN were installed in a test location, the degree of overestimation of wait times dropped from 32% to 15%.
