Digital Signage in Education: UMKC
Posted on Wed, December 30, 2009
What is better than using digital signage to communicate with students? Doing it at very little to no cost to the university.
While may schools explore the option of selling advertising space to local businesses many find that it is becomes a full time job to sell the space, produce the content, and figure out the rate schedule. A much easier option is to follow what the sports stadiums have done - sell the naming rights. Each college within a university has distinguished alumni and partnerships with local businesses that recruit graduates. Why not leverage these relationships to get secure a sponsorship and place a static plaque recognizing that key donor.
Enclosed in this post is a photo of the digital signage installation at the Bloch School of Business at UMKC. Great example of a business school leveraging their partnership with a local business to bring state-of-the-art technology to their students.
