Digital Signage from Rise Display Creates ‘Dynamic Ambiance’ at University of Oklahoma
Posted on Wed, January 6, 2010
The University of Oklahoma is known both for sports teams that consistently win national championships, and for its students’ high academic achievements. Indeed, the university’s Price College of Business ranks in U.S. News & World Report’s top 50 in undergraduate business schools and in the top 15 in undergraduate business specialties for international business. One way that OU maintains its standards of excellence is to offer the latest technology to its students—most recently, digital signage from Rise Display.
“We were searching around for the best vendor to help us get this [digital signage] up, and that’s where Rise came in,” says Robert Dauffenbach, Associate Dean of Research and Graduate Programs.
The digital signage was to be installed in a new, approximately 1,500 square-foot trading room at the business school. The room seats 32 computer stations, where students study, research, and put presentations together, and Dauffenbach dedicated significant time and energy to determining the best and most appropriate vendor for the project. As part of his research, he learned which other business schools around the country were using digital displays, and even went to visit several campuses in person. The vendor these schools kept referencing was Rise Display.
The digital signage installation began during the summer of 2009 and ended just in time for the university’s fall semester to begin. Now the trading room boasts an impressive 36-foot long, eight-color LED Ticker, 2x2 video wall using ultra thin bezels, and two single 46-inch displays. Rise Display Systems remotely handles the content, including financial data streaming, for the monitors. On any given day, students will see stock information on Oklahoma public companies, as well as data on worldwide markets, displayed on the digital signage.
“The scrolling LED ticker display increases the dynamic ambiance of the room,” Dauffenbach says, “Rise was the only [vendor] I found that was able to get that for us.”
Because of the room’s new, professional atmosphere, it is perfect for certain Price College events. Recently, a breakfast meeting was held there for the Price College Board of Advisers, with a special guest in attendance: Jim Kramer, host of CNBC’s “Mad Money.” “We had the ticker display going and, of course, all the statistics from various markets around the world displayed,” says Dauffenbach. “It was a nice backdrop for the get-together with Kramer.”
