Digital Signage - Get A Sponsor
Posted on Tue, January 19, 2010
Are you a high school, university, hospital, or public space looking to implement digital signage? Want the “wow factor” but don’t have the budget?
Many people will tell you to segment the screen and sell advertising. While viable, if you don’t understand how to sell ad space it could be complicated and time consuming.
An easier way is to simply find a company or individual to sponsor it. Sports complexes have done it for years by working with Coke, Pepsi, local banks, etc to sell the naming rights to the scoreboards (and everything else). So why not follow their lead. Partner up with a local business that is looking for exposure to your students or patrons and have them fund or help fund the technology and give them name recognition.
A great example of this can be seen in the attached photo of the displays Ag Country purchased and donated to the new college of business at NDSU.
