Content Design: Whose opinion matters?
Posted on Tue, November 10, 2009
Everyone has an opinion on content designs. Some people like lots of windows, some like tickers, some like to incorporate TV, some like a simple full screen message. It always comes back to the application and environment.
Having a dozen moving zones at one time for a presentation in a high traffic hallway where you have a 8 second window to get your message out is probably not as effective as a single powerful message. On the opposite end of the spectrum in an elevator bank or corporate waiting room where you have a 2 minute dwell time more content helps entertain viewers.
The key is to select a software tool that gives you flexibility and to come up with a few different template designs that you can experiment with in your environment to see what works best for your audience and your message. End of the day the only opinion that maters is yours.
