Alabama Teachers Credit Union Learns Lesson in Digital Signage from Rise Display
Posted on Tue, March 2, 2010
With five branches throughout the state, Alabama Teachers Credit Union (ATCU) is a non-profit financial institution that offers its members affordable personal financial services. Some recent promotions include Refer a Friend, which rewards members who refer their friends and family, and the Bridal Registry, which allows people to make deposits directly into a couple’s account.
“We wanted another avenue in which to display our print promotion ads,” says Emily Bogle, who works in ATCU’s marketing department. “We thought they were crowding up our lobby. We wanted another way to get our message across to members.”
In March 2009, ATCU began looking into digital signage. Along with Ms. Bogle, marketing director Candi Elrod and research and development coordinator Charly Young spent significant time researching different vendors and digital signage options.
“We looked at other financial institutions that had digital signage,” says Ms. Bogle. “One in particular offered the Rise Display program. We liked what we saw, the entire package, from pricing to the hands-on experience that we get to have as far as implementing changes; you can do it right there at your desk.”
Today, each branch has an LCD screen located either behind the teller line or directly beside it. Each screen relates information ranging from marketing promotions to products and services to regulations. According to Ms. Bogle, ATCU is also using the digital signage to “reach out to our community and offer assistance by getting word out about . . . nonprofit organizations that are having community events, different things like that. We’ve gotten a great response.”
Another benefit of the digital signage is that members are more comfortable as they wait to process transactions. “We have found that people are drawn to television,” says Ms. Bogle. “So, members are standing in line and making their transactions and they don’t notice the wait time because they’re drawn to the look of the LCD.”
The team also related that the digital signage has “cleaned up” ATCU’s various lobbies by removing the need for as many paper ads.
“We’ve had several comments that the LCDs look professional and add a lot to the lobby,” says Ms. Bogle. “I absolutely love it. Any credit union looking for something like this, we would recommend Rise Display.”
